Morten Georgsen is the founder of By Georgsen, the design studio established in 1992 in Denmark with headquarters in Valencia, Spain, and offices in China and Vietnam. He is a leading international design expert with a varied background in design and product management, marketing/advertising, and knowledge of speakers and lamps because of his nine years with Bang & Olufsen. Morten’s designs prioritise functionality and elegant simplicity. This down-to-earth approach has made him one of the world’s most successful furniture designers. Morten is also a jury member of the iF Design Award, which is among the most prestigious design competitions in the world.